Inventors of the Split
Developed with a “less is more” ideology, split cushioning delivers cushioning only where needed, removing the unnecessary and setting a benchmark for an ultralight shoe with a uniquie and bold aesthetic. In 1992, Reebok revealed the Pump Graphlight – the first shoe to feature a split sole technology. But the best-known split sole belongs to the InstaPump Fury, first introduced in 1994. Through cutting-edge design and a forward-thinking mindset, Reebok defined and redefine conventional performance footwear. Ordinary is the enemy. The only escape is to #SplitFrom it.
Making the PureMove Bra
While technology has advanced in nearly every industry in the last 40 years, sports haven’t changed much. “That’s because we’re all taking materials off the shelves and regurgitating the same failing solutions,” says Dani Witek, Senior Innovation Apparel Designer. Where the industry fell stagnant, Witek and the Innovation Apparel team saw an opportunity. To build the PureMove Bra, Reebok partnered with STF Technologies and engineers at the University of Delaware to take the guesswork out of choosing the right bra for a variety of activities, offering an innovation that simply adapts to your movement – like an external skeleton. Coupled with a bare-bones construction, this technology reacts to your movement providing freedom when you want it and support when you need it.
Cotton + Corn Explained
Cotton + Corn is Step One in the process of creating footwear that is sustainable for its complete lifecycle. The shoe is the only shoe on the market that is made of 75 percent USDA-certified bio-based content. The top is made of 100 percent cotton and the bottom is made of a corn-based rubber substitute. But this is just the beginning. The long-term goal: a shoe you can bury in your backyard.
Liquid Meets Foam
Designing great shoes is an evolution, and the Reebok Liquid Floatride Run is the newest iteration of the Floatride family. The shoe combines the technology of Floatride Foam with the state-of-the-art robotics and liquid materials of Liquid Factory. The result is head-turning: a liquid lace system makes the shoe around 20% lighter than its predecessor, Floatride Run, while a lightweight liquid grip on the bottom of the shoe makes it gripper under your feet. The addition of Liquid Factory to Reebok footwear has implications today and in the future. “This is all-digital, all-automated process,” says Bill McInnis, Vice President of Future at Reebok. “You can put it anywhere in the world, and manufacture locally for local markets.”