alert-erroralert-infoalert-successalert-warningarrow-left-longbroken-imagecheckmarkcontact-emailcontact-phonecustomizationforbiddenlockedpersonalisation-flagpersonalizationrating-activerating-inactivesize-guidetooltipusp-checkmarkusp-deliveryusp-free-returnsarrow-backarrow-downarrow-leftarrow-right-longarrow-rightarrow-upbag-activebag-inactivecalendar-activecalendar-inactivechatcheckbox-checkmarkcheckmark-fullclipboardclosecross-smalldownloaddropdowneditexpandhamburgerhide-activehide-inactivelocate-targetlockminusnotification-activenotification-inactivepause-shadowpausepin-smallpinplay-shadowplayplusprofilereloadsearchsharewishlist-activewishlist-inactivezoom-outzoomfacebookgoogleinstagram-filledinstagrammessenger-blackmessenger-colorpinterestruntastictwittervkwhatsappyahooyoutube
Studio / August 2018
Jen Esquer, Doctor of Physical Therapy

Why One Physical Therapist Believes This Innovative Sports Bra Is the Future of Activewear

Discomfort from an ill-fitted sports bra can literally stop you in your tracks when you are exercising. 

We’ve come a long way from the first-ever sports bra, developed 40 years ago by sewing two jockstraps together. Can you imagine working out in that?

But as we’ve progressed through the years, it seems like we’ve only made sports bras less comfortable by adding cushioning and a tighter fit to force breasts into place.

Even so, at least 70 percent of women are wearing the wrong size sports bra.

At least 70 percent of women are wearing the wrong size sports bra.

Women should have more fit options when choosing a sports bra and feel empowered to get back in the gym.

Luckily, Dani Witek, the Senior Innovation Apparel Designer for Reebok, was on a mission to change the industry and provide women the sports bra they need. 

Through her research, Witek learned about shear-thickening fluid (STF), something that was being used in bulletproof vests and space suits. The properties in STF allow items to be less dense and heavy, while improving the stretch recovery of the material.

Witek learned about shear-thickening fluid (STF), something that was being used in bulletproof vests and space suits.

Without hesitation, Witek took the initiative and reached out to scientists at the University of Delaware who were experimenting with the material. She wanted to ask if they’d be interested in collaborating on a sports bra together and, as she tells it: “I assumed I’d be laughed off the phone.”

To her surprise, they agreed.

Thus, began a three-year journey into developing the PureMove Bra by Reebok. 

STF is a thickening fluid that firms up more during heavy impact movements and less during low impact movements. By treating the material with STF, it is able to respond to movement experienced during exercise.

Previous bras used elastic to control movement. The STF-treated fabric in the PureMove Bra responds to varying amounts of stretch.

Previous bras used elastic to control movement. The STF-treated fabric in the PureMove Bra responds to varying amounts of stretch.

The engineers and scientists at the University of Delaware worked hard to study the physics of breast weight within various activities to engineer the best type of fabric to mix with the perfect amount of fluid. Throughout the testing, they used a biomechanics test method for movement of the breast to better understand how a bra responds to activity.

This testing allowed them to identify where to incorporate STF treated fabric into the PureMove Bra design. 

Lucky for me, I got to experience the PureMove Bra in action and chat with Witek and the scientists from the University of Delaware’s lab.

I can truly attest to the level of comfort and effectiveness I experienced when wearing the new sports bra.

Not only did it feel as though I wasn’t even wearing a bra, but post-workout, I was left with no elastic or uncomfortable marks of a typical sports bra.

Not only did it feel as though I wasn’t even wearing a bra, but post-workout, I was left with no elastic or uncomfortable marks of a typical sports bra.

Most bras pack in 30 different pieces of material to provide added support, whereas the PureMove Bra has only seven pieces total and comes in 10 different sizes!

This bra is truly a game changer and sets a new standard for sports bras everywhere. 

Shop the PureMove Bra. This is a sponsored advertisement with Jen Esquer.

Studio / August 2018
Jen Esquer, Doctor of Physical Therapy
Tags