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Style / June 2018
Danielle Rines, Global Newsroom

Women Get Honest About Flipping The Sneaker Game

The Reebok Freestyle is iconic. As the first athletic shoe made specifically for women back in 1982, it represents so much more than just a fashion statement.

 The Freestyle opened the doors for women in the sneaker space. Not only did they finally have a shoe that was made to fit their feet, but suddenly, the door to the boys’ club of sneaker culture was pried open, and ready to be kicked down.

That’s why over thirty five years later, Reebok Classic has partnered with Gimlet Media to produce Flipping The Game, a three-episode podcast series telling the story of how the Freestyle sparked change for women in the sneaker world, and how much work there is still to be done.  

The series is hosted by renowned NYC radio DJ and self proclaimed sneaker-lover Scottie Beam, and it’s safe to say that the girl knows her kicks.

Sneakers are how I express my individuality without using words. I adore them. Wearing a good pair of sneakers makes me feel like I can take on the DAY," says Beam

Episode one features an interview with Angel Martinez, the driving force behind the creation of the Freestyle, as well as insights from April Walker of streetwear line Walker Wear who recalls how the 54’11s made waves right from the launch.

That’s what 5411 meant for me. Wearing it and breaking them in before everybody had it.-April Walker 

As the series builds, episode two highlights where we are in sneaker culture with interviews from sneaker collector Kixie Jixie to the only female sneaker shop owner in New York City, Sue Boyle, who owns Rhime. 

And I'd like to see where the guys go, 'how come they're not make a shoe for me?' You know like what what 'why why why did they make that my size?' I want to see that. I want to see the point where a guy is jealous about what we're doing and they're not involved," says Boyle.

These women aren’t just telling their stories, they’re bringing their experiences to light to explain how we got here and what’s keeping us from moving forward. 

And from sizing to proper representation and getting a rightful seat at the table from the jump, there’s no holding back when it comes to episode three. They’re talking about it all in a roundtable hosted by Scottie including other game changers in the industry such as Jazerai Allen Lord aka NerdLikeJazzy and designer, Sophia Chang.

These are the women who are helping to affect change in the industry and daring to push the limits to make progress and get to a place of equality. It’s not about getting things to be perfect, it’s about making sure women are heard and bringing each other along for the ride.

Without different voices in the room you're just going to get that same turned out content and point of view. -Jazeri Allen Lord

From the women in the ‘80s rocking the Freestyle to their corporate jobs breaking the glass ceiling to the powerful women’s movement in our culture today, there’s never been a better time to have this conversation than right now.

To subscribe and download the Flipping the Game podcast, visit www.flippingthegamepodcast.com

Check out the Reebok Classic Freestyle here!

Style / June 2018
Danielle Rines, Global Newsroom
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