Running / May 2018
Maureen Quirk, Global Newsroom

Fashion Designer & Entrepreneur Sami Miro Finds Solace in Yoga

“You need the same type of motivation to be an entrepreneur as you do to motivate yourself to work out every day. It takes a lot to have to work for yourself and make sure that you're getting everything done, and it also takes a lot to push yourself to kick your ass every day.”

You need the same type of motivation to be an entrepreneur as you do to motivate yourself to work out every day.

This is how Sami Miro – fashion designer, and founder and owner of Sami Miro Vintage – responded when asked about the parallels between her career and yoga. sami-miro-fusion-vertical-2

Three mornings a week, Miro wakes up at 5 a.m. to drive across Los Angeles for a 6:15 a.m. hot yoga class at her favorite studio. 

“No one needs to wake up at 5 a.m., especially for my job,” she says. “But it's really empowering knowing that I have the ability to push myself that hard. It's really an exercise of self-empowerment.”

Miro is part of Reebok’s Fusion series, which pays tribute to the brand’s newly released Flexweave Fusion sneaker by profiling individuals who fuse their passion for fitness with their art.  

While her dedication to fitness is not new (Miro spent nine years as a competitive gymnast), it wasn’t until she launched her own line that she fully tapped into the benefits of fitness beyond the physical. 

But it's really empowering knowing that I have the ability to push myself that hard. It's really an exercise of self-empowerment.

Miro began her career working full-time for a tech startup in San Francisco; with a degree in global entrepreneurship, she assumed her career would continue on this path of Silicon Valley business pursuits. When her job presented her with the opportunity to move to L.A., though, Miro’s vision was rocked. 

“I was exposed to a whole different creative world that I had never seen before,” she says. “Vintage was always my thing, and I wore it every day. As odd as it is, I really didn't know that fashion was an industry.”

Suddenly, she felt the need to pursue something new. “There was something creative inside of me that I wanted to explore, and I quit my corporate job.” 
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Now several years into Sami Miro Vintage, Miro’s designs have been worn by too many A-list celebrities to count. And with only one employee on her team, Miro is redefining what it means to be a one woman show.  

“Everything – the entire business strategy, the marketing, the social media, the design, the production, the website, the campaigns, the photo shoots, the PR – is me,” she confirms. 

That’s where yoga has proven a release in her life. 

“The only time that I'm not thinking about work, really, is when I'm working out,” says Miro. “I appreciate that a lot because, obviously, when I'm in the yoga studio, I don't have my phone on me, and it allows me to just focus on myself.  

“It's the place that centers me.”

The only time that I'm not thinking about work, really, is when I'm working out.

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Miro is wearing the Flexweave Fusion. Shop the look here

Running / May 2018
Maureen Quirk, Global Newsroom