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Experts / December 2016
Natalie Chladek, Global Newsroom

Green with Energy

Pantone’s color of 2017 is proof you should be spending more time outdoors.

The color authority selected shade 15-0343, generally known as “greenery,” as their Color of the Year.

If the Kermit green color makes you think of  the great outdoors, you’re not alone.  Pantone stated greenery was chosen as a color of hopefulness and to represent a connection to nature. 

A connection to nature is something familiar to fitness fanatics.

Studies  show that exercising outside offers tangible physical and mental benefits.  Known as “green exercise,” working out outside can boost mood, self-esteem and motivation.  

In fact participants reported increased enjoyment of physical activities outside. And those types of settings can inspire longer, more frequent and higher intensity workouts.

Reebok’s Color Designer Christine Devitt says greens are impacting both our palettes and fitness mindsets.

“What’s important about this is not necessarily the exact color Pantone has chosen, but what the color represents,” she says.  “It does confirm that green hues’ growing importance is globally recognized, and that the mindsets attached to green are widespread.”  

Devitt and the Reebok color team use green for its positive effects on consumers’ fitness routines.

She says a variety of greens, “have the power to energize any fitness activity.”

While you’ll have to come back to Reebok.com in the New Year to see our colors for 2017, Devitt promises they are similar to Pantone’s inspiration.

“Just like Greenery, our colors reflect people’s desire for positivity amongst a tumultuous social and political environment,” she says.

“Many people are seeking that sense of positivity from their fitness activities, and we’re passionate about providing gear that helps with that.”

Do you find fitness inspiration outdoors?  Let us know by tweeting @Reebok!

Experts / December 2016
Natalie Chladek, Global Newsroom